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ESPAÑOLMarketing Lead
Lead the vision. Empower the team. Represent the brand.
In this section:
Welcome
As a Marketing Lead you play a vital role in the Global Leadership Summit movement. Your work is not just about filling a room – it’s about helping leaders step into life-changing experiences that ripple out into homes, churches, businesses, and communities.
On this page, you’ll find training videos, downloadable lesson sheets, and practical resources to equip you for success.
Lesson 1:
Your Role in the Global Movement
GLS marketing is different. It’s not about hype – It’s about purpose. Every message you share is an invitation to transformation.
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- Learn the three guiding principles of GLS marketing: Mission Alignment, Audience-Centered Messaging, and Multi-Channel Integration.
- Discover how to use MediaHub and theHub for ready-to-use marketing tools.
- See why every invitation is more than an event promotion – it’s a chance to change a life.
Lesson 2:
The Attract Phase – Getting the Right People in the Room
- Segment your audience: pastors, business leaders, students, volunteers.
- Build a simple 90-60-30-7 day countdown plan to create steady momentum.
- Use multiple channels – from WhatsApp and personal invites to flyers and videos.
- Set clear, measurable goals for each audience segment.
Lesson 3:
The Delight Phase – Creating a World-Class Experience
Your role doesn’t end at the door. First impressions set the tone for transformation.
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Create a welcoming flow with signage, greeters, and smooth check-in.
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Set the atmosphere with music, visuals, and GLS branding.
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Add engagement touchpoints: photo booths, hashtag walls, giveaways, polls.
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Highlight next steps like GLS.now, early registration, and the Global Leadership Development Fund.
Lesson 4:
The Retain Phase – Keep the Momentum Going
Inspiration at the Summit is powerful – but transformation happens over time.
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Send a thank-you message within 3–7 days with recap videos and photos.
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Clearly invite guests into a next step: GLS.now, cohort or next year’s Summit.
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Stay in touch with inspiring quotes, highlight stories, and ongoing communication.
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Use MediaHub follow-up tools to stay professional and consistent.
Next Steps
- Watch all training lessons.
- Clarify your target audience – identify 2–3 priority groups (e.g., pastors, business leaders, students) and set invitation goals.
- Log in to MediaHub, theHub or your local/country marketing asset library – review the year’s Marketing Collections, promo videos, and templates.
- Recruit 2–3 volunteers (if possible) – share responsibilities for social media, personal invitations, and follow-up.
- Build a simple outreach plan – map out the 90-60-30-7 day countdown with clear tasks, dates, and channels.
- Lead with confidence and creativity.
Feel free to reach out with any questions or queries by filling out the form.
Frequently Asked Questions
How early should I start promoting?
At least 90 days before your Summit. Use the 90-60-30-7 model.
What if I don’t have a marketing team?
Start small. Invite 2–3 people to help. Even a few volunteers can make a big impact.
Can I customize the materials?
You can add your local contact information (if applicable), personal messages or other things which will aid your promotional efforts, while remaining true to the GLS and GLN brands.
Where do I find the resources?
All official marketing materials are on MediaHub and theHub. Use your login to download.
Are there any restrictions when it pertains to speakers or faculty?
Yes. Our speaker agreements govern that only the approved speaker assets (images, biographies, quotes, etc.) can be used in marketing efforts. Additionally, although you can tag a speaker in local social posts, we are not permitted to make a collaboration request with them. These are governed by the agreements in place with them.